Flip flops: a history
March 5, 2010 | Nicholas Pettifer
It has been a little while since I delved into the history of footwear and you may think that it is an odd time of year to be doing so with flip flops. Well, it was the sight of a man in short trousers and flip flops hopping through six inches of snow that inspired me.
Zori, pluggers, jandals, thongs – there really are a lot of different names for flip flops around the world. There are more names than there are designs. In essence the flip flop has not changed for thousands of years: a thin sole is held to the foot by two straps in a Y shape that join in between the two biggest toes on the foot.
It is a simple design and a classic one. While I don’t favour them myself, the familiar sound of hundreds flip flops fills many a shopping centre in the summer months.
The oldest evidence of flip flops can be found on ancient Egyptian tombs from around 4000 BC. These would have been made of papyrus and palm leaves, much like the oldest surviving examples from 1500 BC that are on display in the British Museum.
There are examples of flip flops in other early cultures such as the Masai in Africa and in Greece, Mexico, China, India and Japan. It is the last of these that holds the most importance to their enduring modern appeal.
Japanese zori date from at least the Heian period (794-1185) and following World War II, soldiers from the United States and New Zealand took the woven soled items back home.
The popularisation of flip flops wasn’t complete until cheap rubber and plastic versions flooded the market. Morris Yock of Auckland patented just such a design in 1957. Cue flip flop uproar. Englishman John Cowie started a plastics business in Hong Kong straight after the war and his children have claimed that he started making plastic Japanese Sandals (or jandals) in the late 1940s.
There is also a claim that Yock merely imported Cowie’s footwear. Alas, the issue remains unresolved. Who knew flip flops could court such controversy?
The status of flip flops in the United States was secured after the Korean War when servicemen once again took them home as souvenirs. But this time, they were plastic. It was perfect – pop culture exploded at the same time and flip flops could be produced in any colour. Their popularity was anchored in California and, in particular, by surfers.
It was probably the variety of colours in contrast to black formal wear that sparked the change. Fifty years later and I don’t care if I’m square. I think flip flops are hard to walk in, uncomfortable and ugly. They also cause blisters in between your toes. Give me some black brogues any day; I don’t care if I look silly on the beach.














