The Lodger shop opened right on time.  The Lodger website is going to be a few hours later than expected.  We'll still get it live today (I'm told) but we are a few hours off the midnight go live. 

Please check back again soon.

We have officially launched.  The Lodger shop opened its doors for the first time yesterday at 10am sharp.  Last minute furniture deliveries aside things went rather smoothly. 

If you find yourself in London in general or Mayfair in particular, please come in for a visit.  We'd love to chat with you about our shoes. 

At Lodger, we like to make shoes for the way a modern man dresses.  And if there is one thing that we appreciate in our wardrobe, it's flexibility. 

On our new website (launching 31st October) each shoe has a section called "How To Wear It".  The idea is to style the shoe with a different look to give people an idea of how it could be worn.  Must of us know how to put a pair of shoes together with denim or a suit, so we've tried to push the bar a little.  But not too far.  Lodger isn't a fashion brand.  We just make nice shoes. 

Here is a preview of some of the shots coming on Friday.  Hope you like them.

It's now a sprint.  Doors open in less than 12 hours.  And the shop now looks like:

These photos are now 72 hours prior to launch.  Amazing what can be done in 24 hours.  It's almost starting to feel like a shoe shop.  Except for the lack of shoes. 

It's still a race to Thursday, but now it feels like we've got a real shot. 

. . . to bite. 

We move into the Lodger shop in 12 hours and open in 84 hours.  This is the Lodger shop 12 hours ago.  96 hours before the grand opening.  Most of the big stuff is in, but it's going to be a race to the finish. 

Wagers anyone?